Public Confidence Survey (2016)

May 2016

The 2016 Public Confidence Survey was completed to rate the general public’s confidence in the auto industry and assess industry perceptions. It found that 68% of recent buyers gave the industry a rating of seven or above (on a scale of ten), while 43% gave the industry a top three rating.  Since 2013, confidence in the licensed vehicle sales industry has either increased or remained stable across a variety of measures.


VSA Public Confidence Survey Report PDF: 959 kB




VSA Customer Satisfaction Survey (2016)

May 2016

The 2016 VSA Customer Satisfaction Survey was conducted by IPSOS-REID to help the VSA improve their service and customer satisfaction. Overall satisfaction with the VSA went up by 7%, with 65% of licensed salespeople giving a high rating of 8, 9, or 10 – in comparison to 58% in 2014. The VSA staff will use the results from this recent survey to continue to improve customer service at the VSA.


Dealer Results PDF: 1635 kB

Salesperson Results PDF: 1489 kB



VSA Customer Satisfaction Survey (2014)

March 2014

The 2014 VSA Customer Satisfaction Survey was conducted by IPSOS-REID to help the VSA improve their service and customer satisfaction. The survey revealed that 69% of licensed salespeople reported positive interactions with the VSA, and nearly all (94%) felt that VSA service has stayed the same or is getting better. The VSA will be using the survey results as a benchmark for future improvement targets.


Dealer Results PDF: 1334 kB

Salesperson Results PDF: 1260 kB



Public Confidence Survey (2013)

May 2013

The 2013 Public Confidence Survey was completed to rate the general public’s confidence in the auto industry. It found that 67% of recent buyers gave the industry a rating of seven or above (on a scale of ten), while 37% gave the industry a top three rating. The new Ipsos Reid survey suggests that consumers are becoming more confident in the BC motor vehicle sales industry.


Dealer Results PDF: 755 kB

Private Sales Results PDF: 387 kB



Environmental Scan (2010)

August 2010

Report done by DesRosiers Automotive Consultants Inc. to provide automotive retail industry data.


Executive Summary PDF: 261 kB

Full Report PDF: 386 kB



Environmental Scan (2009)

November 2009

Report done by Malatest Program Evaluation and Research to provide automotive retail industry data, market trends, and VSA data.


2009 Report PDF: 248 kB




Public Confidence Survey (2008)

October 2008

Nine-in-ten British Columbians who either bought or leased a motor vehicle during the past 12 months or are very likely to do so in the next 12 months say they feel confident (87%) and informed (89%) when buying/leasing a vehicle, but a new Ipsos Reid poll suggests they might not know as much as they think they do.


Public Confidence Report PDF: 251 kB

Ipsos Reid News Release PDF: 158 kB



Environmental Scan (2008)

October 2008

Report done by Malatest Program Evaluation and Research to provide automotive retail industry data, market trends, and VSA data.


2008 Report PDF: 340 kB