May 2016
The 2016 Public Confidence Survey was completed to rate the general public’s confidence in the auto industry and assess industry perceptions. It found that 68% of recent buyers gave the industry a rating of seven or above (on a scale of ten), while 43% gave the industry a top three rating. Since 2013, confidence in the licensed vehicle sales industry has either increased or remained stable across a variety of measures.
VSA Public Confidence Survey Report PDF: 959 kB
May 2016
The 2016 VSA Customer Satisfaction Survey was conducted by IPSOS-REID to help the VSA improve their service and customer satisfaction. Overall satisfaction with the VSA went up by 7%, with 65% of licensed salespeople giving a high rating of 8, 9, or 10 – in comparison to 58% in 2014. The VSA staff will use the results from this recent survey to continue to improve customer service at the VSA.
Dealer Results PDF: 1635 kB
Salesperson Results PDF: 1489 kB
March 2014
The 2014 VSA Customer Satisfaction Survey was conducted by IPSOS-REID to help the VSA improve their service and customer satisfaction. The survey revealed that 69% of licensed salespeople reported positive interactions with the VSA, and nearly all (94%) felt that VSA service has stayed the same or is getting better. The VSA will be using the survey results as a benchmark for future improvement targets.
Dealer Results PDF: 1334 kB
Salesperson Results PDF: 1260 kB
May 2013
The 2013 Public Confidence Survey was completed to rate the general public’s confidence in the auto industry. It found that 67% of recent buyers gave the industry a rating of seven or above (on a scale of ten), while 37% gave the industry a top three rating. The new Ipsos Reid survey suggests that consumers are becoming more confident in the BC motor vehicle sales industry.
Dealer Results PDF: 755 kB
Private Sales Results PDF: 387 kB
August 2010
Report done by DesRosiers Automotive Consultants Inc. to provide automotive retail industry data.
Executive Summary PDF: 261 kB
Full Report PDF: 386 kB
November 2009
Report done by Malatest Program Evaluation and Research to provide automotive retail industry data, market trends, and VSA data.
2009 Report PDF: 248 kB
October 2008
Nine-in-ten British Columbians who either bought or leased a motor vehicle during the past 12 months or are very likely to do so in the next 12 months say they feel confident (87%) and informed (89%) when buying/leasing a vehicle, but a new Ipsos Reid poll suggests they might not know as much as they think they do.
Public Confidence Report PDF: 251 kB
Ipsos Reid News Release PDF: 158 kB
October 2008
Report done by Malatest Program Evaluation and Research to provide automotive retail industry data, market trends, and VSA data.
2008 Report PDF: 340 kB